This page provides a clear summary of how we collect, use and protect your personal information when you visit or shop with Earl of Eton. It is intended as a simple overview and should be read alongside our full Privacy Policy.

How We Collect Information

We may collect information about you:

• When you provide it directly

– for example, when you place an order, contact us, or sign up for our email updates.

• Through your use of our website

– including cookies and similar technologies.

• Occasionally from trusted third parties

– such as payment processors or delivery partners.

Information We Collect

 Your name and contact details

 Payment and billing details (e.g. card information processed securely by our payment partners)

 Your IP address and device information

 Cookie data and website usage information (such as the pages you visit and the time spent on them)

 Your geographical location (based on IP)

 Business details such as company name or VAT number (where applicable)

How We Use Your Information

We use your information to:

 Process and fulfil your orders

 Contact you regarding orders, enquiries or updates

 Improve our website and overall customer experience

 Deliver marketing communications (if you have opted in)

 Analyse how customers use our website

 Fulfil our legal and contractual obligations

 Protect our rights and prevent fraud

Sharing Your Information

We only share your information where necessary, for example:

 With service providers such as couriers, payment processors and website hosts

 To comply with the law

 To enforce our legal rights We do not sell your information to third parties.

How Long We Keep Your Information

We keep your information only for as long as is necessary for the purposes outlined, taking into account:

 Legal obligations (such as tax record retention)

 Contractual requirements

 Our legitimate business needs

 Specific retention periods are detailed in our full Privacy Policy.

How We Protect Your Information

We use a range of security measures including:

 Secure servers

 SSL encryption for data transfers

 Encrypted payment processing

 Strict access-control procedures

 Your information is handled with care and stored securely

International Transfers

We may transfer your information outside the European Economic Area (EEA) where required.

Where this happens, we ensure appropriate safeguards are in place, such as approved data-protection frameworks or contractual protections.

Sensitive Personal Information

We do not knowingly collect sensitive personal information. Please avoid providing such data to us. More details can be found in the full Privacy Policy.